Those of you who have entered the iTunes movie store within the past few days will have noticed that the store just got a lot more “usable thanks to a small but significant update”
Since last week customers have been greeted with the very popular “Rotten Tomatoes” features such as Top Critics’ reviews and the Tomatometer rating score from Rotten Tomatoes.
The reason why this new feature will be important for movie watchers, is that some movies which have received very low ratings on Rotten Tomatoes and other rating sites, have received 4 out of 5 stars in iTunes, this means you don’t really have any objective way of knowing if the movie is really worth watching or not. The problem is that iTunes alone would’ve steered you wrong. Which is why the Rotten Tomatoes meter is such a great feature.
The Rotten Tomatoes features will also let you kniw when a movie is really worth watching. These movies have the “Certified Fresh” award icon next to the Tomatometer rating. This is an honor bestowed upon especially awesome films. You can also click through to see the actual Rotten Tomatoes page for any movie (so long as it’s actually been rated on RT, of course), which will give you access to full-length reviews from users and critics.