Ducati commercial shot entirely on iPhone 4

We all knew it would happen sometime, and here it is, the first commercial shot entirely with the iPhone 4. Ducati took the jump and shot the whole commercial for the Ducati Multistrada motorcycle on the iPhone 4.

The Pikes Peak International Hill Climb is basically a race to the top of a mountain up a mixture or twisty roads and dirt. It’s one of the most exciting and challenging races in the world of motorsports and shooting it is a challenge usually involving helicopters. The crew shooting for Ducati manages to capture “156 Turns” of the race, interviews, and on-bike camera using multiple iPhone 4s and their built-in HD video cameras, which shoot in 720p at 30fps.

According to the producers, the only changes they made to the movie was to use stabilization in post-production to produce the effect of using a real camera.

iMovie running on iPhone 3GS…

When Apple introduced iMovie for the iPhone we were told that it would only run on the iPhone 4 with iOS 4 installed. Now however Redmond Pie has posted avideo of iMovie running on the iPhone 3GS.

The site claims that the application runs “almost perfectly” on the iPhone 3GS, while other users have even been able to get it running on the older 3G version, though they did note some crashes. Since everyone thought that iMovie would utilize the higher RAM and faster processor of the iPhone 4, it is rather interesting to see the App working on the older devices. People are starting to speculate that the only reason why Apple told us we need the new iPhone 4 is that they want to force us into updating our phones.

According to David Romhan Torres all you need to do in order for the app to run on the older phones is to modify the info.plist file and change the Minimum system version to 3.0.0 and front-facing-camera to false. Due to Apple regulations we can’t tell you more specifically how to do this, but we are sure a quick google search will help you.

No iOS 4 for the iPad until November.


When the iOS 4 was introduced we were told that the iPad would see an update in firmware during the summer and autumn, well now it seems as if we may not see iOS 4 for the iPad until November. While this still hasn’t been confirmed by Apple, the rumors do seem to be pretty solid, they stem from from a report that’s outlining advertisers’ plans for Apple’s iAd program which is pointing to signs that the new ads won’t market to iPad users until iOS 4 becomes available for it in November.

As we all know, iAds will become available for the iOS apps on the iPhone and iPod touch beginning July 1. However according to Advertising Age “some [developers] are weeks — perhaps months — away from having an iAd in the system.”  furthermore they add that “most advertisers won’t be there on July 1; there just isn’t enough time”.

The report continues saying Apple is doing “all the technical production of iAds, and telling agencies it will take six to eight weeks to produce an ad after the creative is produced.”

What this means for the iPad is that we most likely won’t see iAds until November, which also means we won’t see the new iOS 4 on the iPad until later this year. But the developments are certainly something to keep an eye on!