Well this is interesting, according to a new study conducted by Dr. Jakob Nielsen of the Nielsen Norman Group, it will take you longer to read a book on an iPad or Kindle compared to the printed page. More precisely it will take you almost 11 percent longer than if you were reading a printed book.
Nielsen compared the reading times of 24 users on the Kindle 2, an iPad using the iBooks application, a PC monitor and good old fashioned paper. What’s interesting however is that despite the slower reading times, Nielsen found that users preferred reading books on a tablet device compared to the paper book.
According to the study, the test subjects were reading 6.2 percent slower on an iPad compared to paper, and 10.7 percent slower on the Kindle 2. Interestingly, Nielsen’s results appear to show that reading on the iPad is significantly faster compared to the Kindle 2.
It would be interesting to test whether people in their 20s read faster on a screen than a book since they’ve spent a majority of their lives consuming digital content? How would the younger group compare to people in their late 30s and early 40s?