65% of movies sold online in 2010 were sold through iTunes.

Like many of our friends, movies online are mainly bought through iTunes, now a report from IHS Screen Digest puts exact numbers on the downloads, according to TUAW iTunes is the top seller of downloadable movies, controlling two thirds of the total market.

It is important to remember that these numbers are from the actual purchase of movies from iTunes, not streaming internet rentals such as those offered by Netflix. The closest runner up to Apple’s success was Microsoft, who only sold a quarter of the movies that Apple did. If you add up all the non-Apple online retail outlets for electronic movies, they make up a little more than 1/3rd of the available sales. Of course, selling movies online is a relatively new business and things could change in 2011. In the meantime, it seems if you want to sell a movie online, you really need to be on iTunes.


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