Apple updates their Apple Store App.

Apple has updated its Apple Store iPhone app. The update incorporates several new features, including an enhanced in-store mode that lets users get help and support quickly when they’re at an Apple Retail Store. The app also allows users to custom-configure a new Mac with build-to-order options (such as more RAM or a larger hard drive).

The Apple Store app is also debuting in many European countries, having previously been limited to the US. The app is a free download.

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