Apple is Australia’s top mobile brand

We have long known that the iPhone is very popular “down under”, well now IDC reports  that the number has grown enough to make the iPhone the top smartphone in Australia!

According to the report Apple currently holds a 40% market share of Australia’s smartphone market, a rise of about 10% quarter-to-quarter. Android has a 30% share, while Symbian is plunging to a third place 22%.

Meanwhile, Comscore is reporting that the iPad, iPhone and iPod touch account for 50% of Australia’s mobile traffic, while Android devices consume 10.5%. Comscore is also reporting that the iPad is the dominant tablet in Australia, which is no surprise, as that aligns with numbers collected from other countries.


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