Apple most popular among college students

A survey of 158 college students, all undergrads, says 60 percent of new PC purchases by the group this year consisted of Macs. That’s not a huge sample, but it is a representative one, as more and more students are going with OS X-driven computers rather than the old desktop PC. According to the same study last year, Apple held only a 38 percent share, so interest in Macs among this group has almost doubled.

More students than last year also brought a tablet with them to school, though shares in that department are apparently leveling. Apple’s iPad is down a few percentage points, as is the Kindle, while the “other” category is up by 10 percent.

As volatile as those numbers are (which, unfortunately, casts a little bit of doubt on how relevant this study actually is), there are hints that these undergrads are definitely Mac-inclined in their back-to-school purchases. Apple may have become a mobile device company, but its Mac sales are still stronger than ever.

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