Apple expands In-Store Pickup to New York City

We previously reported that Apple with start to offer the ability for customers to pick up their online orders at their local Apple retail store. The in-store pickup program launched as a pilot program at the three Apple retail stores located in San Francisco, but quickly expanded to include all sixteen stores in the San Francisco Bay Area.


As noticed by AppleInsider, the program has expanded yet again, now offering support for Apple’s four stores in New York City: the iconic Fifth Avenue store as well as theUpper West Side, West 14th Street, and Soho stores.Apple has given no indication on exactly how quickly it will expand the pickup program to all stores in the United States, and perhaps internationally. But with the program already expanding to include 20 stores in less than a week, it’s clear that the company is rapidly filling out the pilot program with an eye toward offering in-store pickup at as many stores as possible heading into the holiday shopping season.

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