Interesting move today from Amazon. Not only did they drop the price of Apple TV to $89.99 matching Best Buy, Amazon has also marked the product name with the number “2010” in parentheses, perhaps suggesting that there will be a 2011 or 2012 edition rolling out soon.
The existing model has been around since September 1, 2010, and a new device might very well replace the single-core A4 with a dual-core A5. That bump would help 1080p playback and smooth out the UI on the Apple TV.
Rumors are suggestion that if a new Apple TV is on the way, it would be likely to hit the market before the holiday buying binge starts — perhaps as soon as the next few days, we will keep our eyes open for any updates.