Everyone knows that the Apple iPad is a hugely popular device, earlier this quarter IDC estimated that Apple could hold 68.3% of the worldwide tablet market selling more than 9 million units of the iPad 2 throughout the second quarter of 2011. Even though the company has now predicted that Apple would see their share drop to 61.5% of the market, Apple is still expected to sell over 11 million iPads in Q3.
While this might just sound like a lot of numbers to the average person, consider this Samsung, Apple’s closest competitor, currently hold 5.6% of the market or put in other words, Apple is selling almost 10 times more tablets than Samsung.
This morning, Morgan Stanley significantly raised its forecasts for 2012, predicting Apple could possibly sell 90 million iPads during the year (in addition to 190 million iPhones). The analysts apparently have high hopes for Android 4.0′s ability to offer a competitive alternative to iPad going forward:
“Apple’s larger portfolio of tablet-specific apps, upcoming iPad versions, and growing physical store presence in key emerging markets like Asia/Pacific will help maintain its global leadership. However, an improving Android OS experience and lower competitor pricing in an environment with worldwide economic concerns should help Android to increase its market share,” said Jennifer Song, research analyst, Worldwide Trackers.