App developers rush to meet Apple holiday deadline

Apple devices have never been more popular than now, it is expected that millions of new iPads, iPhones and iPod Touches will be unwrapped during this Christmas, of course this means millions more will start downloading apps during this time, making the Christmas season the most profitable time of the year for developers.

“There’s a mad scramble for developers,” said Marc Edwards, lead designer at Bjango, an Australian app maker. “In terms of money, it can be a really big deal.”

So if you know any iOS developers you might have noticed that they seem to have been more stressed than usual these past few days, the reason isn’t that Apple is releasing iOS 6, nope it is simply because they want to release their App on the Apple App Store before Apple freezes the App Store for new submissions and updating.

Some companies like Electronics Arts, that released many top sellers to the App Store release new games right around Christmas, Steven Stamstad, vice president for global marketing, said it started planning 18 to 24 months in advance to make sure it capitalized on the season.

Like every year around Christmas, Apple will close the App Store for new submissions, and this year the date is December 22nd, so if you have a brilliant App that you want to upload to the App store then Thursday is your deadline, the store will be frozen for eight days.

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