Remember “The Daily” one of the first magazines to be published on the iPad, well it was launched one year ago, so it is time to look back at how the year went.
Honestly “The Daily” has had quite a rocky year. On the Launch date Rupert Murdoch states that he hoped the App would gain at least 500,000 subscribers within the first year, if that goal was reached he would consider it a success, well he must be a little disappointed to find out that currently the number of subscribers ranges somewhere between 100,000 and 120,000.
Recently Publisher Greg Clayman says that when the app originally launched, the goal was to make an experience unique to the tablet, therefore the company has taken almost a year before releasing the service on other platforms, it was only recently that Android support was added, via the Samsung Galaxy Tab 10.1. Furthermore Clayman adds that The Daily is still headed for profitability “over the next couple of years,” which he says is actually better than most traditional publications.
It will be interesting to see where The Daily is one year from now, who knows maybe they will finally reach 500,000 subscribers, what do you think is there a future for The Daily? Do any of you subscribe to it?