We all knew it would happen sometime, and here it is, the first commercial shot entirely with the iPhone 4. Ducati took the jump and shot the whole commercial for the Ducati Multistrada motorcycle on the iPhone 4.
The Pikes Peak International Hill Climb is basically a race to the top of a mountain up a mixture or twisty roads and dirt. It’s one of the most exciting and challenging races in the world of motorsports and shooting it is a challenge usually involving helicopters. The crew shooting for Ducati manages to capture “156 Turns” of the race, interviews, and on-bike camera using multiple iPhone 4s and their built-in HD video cameras, which shoot in 720p at 30fps.
According to the producers, the only changes they made to the movie was to use stabilization in post-production to produce the effect of using a real camera.